Web Site Search Engine Marketing

Web site search engine marketing, or what is sometimes called website marketing strategy, has become somewhat of an art and science. It harnesses the technology behind the top search engines along with other techniques to generate traffic to your website, which in turn helps your site to become more profitable over time.

Web site search engine marketing should not be regarded as a hobby or just some kind of child's game. When approached professionally, it can yield superior results for you and can place your site on the first page of search engine rankings by the top search engines.

Website marketing strategies yield what is known as organic search results or organic traffic to your site, as opposed to traffic that comes in through pay per click advertising, also known as paid search.

When people employ one of the big search engines such as Yahoo, they are presented a page with a combination of paid results and organic listings. Research has shown that a person is nine times more likely to click on the non-paid search results, which is an outstanding illustration of why website marketing strategies are so important and powerful.

You can certainly begin the marketing efforts for your website by using paid search marketing methods, as this will get you traffic quickly, but of course you are paying for each visitor to your site. If you have not tested your site and are not sure if has a high conversion ratio, or a high percentage of visitors who make a purchase when they visit your site, then pay per click advertising can be very expensive.

However, if you focus your pay per click efforts on long tail keywords that are relevant to your web site, you will have less competition for those keywords and you will be able to get a high position of a paid listing at a a much lower cost per click. This is a good strategy to begin testing your conversion ratio. Once you have established a good conversion rate, it might be time to target more competitive, higher cost search terms.

The most important component to being able to effectively carry out successful pay per click marketing strategies is thorough keyword research. Taking the time to study associated keyword terms and phrases will bring to light keyword terms that you can target that have much less competition. These terms may even be a better fit and more relevant for your web site. Ignoring proper research into related keyword terms can, in the end cost you time and money and contribute to frustration in your marketing endeavors.

The information that you gain from paid search marketing can also be very beneficial in your SEO search engine optimization efforts. You can use your conversion rates for various keyword terms or keyword phrases to help you become familiar with what keyword terms you should optimize around. In this way you can improve your organic search engine rankings for those keyword terms.

Many webmasters find that the best approach is to use pay per click advertising for quick results and fast feedback and putting SEO search engine marketing tactics to work for a more long term strategy. This allows them to take advantage of the benefits and strengths of both strategies.